I will start by proposing that if Business Ethics is not simply a sales trick, then it is part of Ethics, and therefore it is a study of the awkward old question of how best to live, but simply focused on a business-man. I am insisting that for the term to mean anything, it must be Ethics first, and business second, for logical reasons. The passions which motivate business include distilled versions of all the same murderous passions which motivated our ancestors to kill each other's families, and indeed Jane Goodall's chimps. It might be said that the laws of modern liberal democracies force businesses to compete for control and access to resources, and for status, without killing, and even without ruining the lives of others, at least not openly and deliberately. But that hardly seems to be quite enough to justify bothering with a special term, "Business Ethics". Business Ethics can not simply be forced avoidance of killing and inflicting pain, and for similar